Poésie by Julie is an environmentally conscious, independent clothing label founded in early 2020.
‘Poésie’, pronounced 'po-é-zi', is the french word for poetry, reflecting the brand ethos for garments to be poetic and meaningful on the body.
A modern vision with elements of historical dress inspire the capsule collections, creating designs that are both winsome and contemporary. Individual garments are carefully handmade-to-order, unique to each customer, in small quantities.
Poésie by Julie strives to build upon the highest standard of ethics, working with suppliers that have eco-verified certifications. Carefully selecting fabrics with low ecological impact and paying close attention to detail.
Aspiring to step away from fast fashion, and seeking to offer a slower pace of fashion consumerism. This label is committed to being responsible every step of the way, from the creative process, to the materials and making of items. Greenwashing in the fashion industry is not the way forward, and Poésie by Julie chooses to play no part in it.
Transparency is a priority, as the capsule collections support and spread awareness of the Poésie by Julie values and impact. Read more here.
Each Poésie by Julie piece is designed, pattern-cut and handmade by me, in my small slow-fashion Atelier in Berkshire.
Taught how to sew at 11 years old, I quickly fell in love with it. When I received my first sewing machine, I spent many weekends making dresses and skirts for myself. I eventually graduated from London College of Fashion, obtaining a Fashion Design in Womenswear degree.
Having gained a few years of experience designing for a high-street fast-fashion business, I quickly discovered how poor the ethics, sustainability and creativity were. I created Poésie by Julie, knowing that I would not follow the prevalent trend that is, unfortunately, fast fashion.